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Advanced
Ornamentals
In 2004, this wholesaler of nursery stock paid $xxxx.xx for the design
of a catalog and wasn’t happy. In 2005 he switched to Designwright,
increased the page count by 8 pages, upgraded to 4-color throughout, and
paid the same. “It’s terrific! We sent the new catalog to
a retailer who hadn’t bought from us in years, and within 36 hours
we had an order.”
Jay
Sanders, Manager, Advanced Ornamentals
KG
Farms
In a family-owned business, the wife wanted a 4-color catalog, and the
husband thought the expense was not justifiable, but agreed to try it
for one year. “Four to five buyers came to visit the nursery. I
don’t think we talked to any of them at the trade show. They came
just on the strength of the catalog.”
Greg
Wilmes, Owner, KG Farms
The Wall
The owner of a construction company wanted a catalog to show the full
range of his work. He laid out a 5.5” x 8.5” mock-up with
photos. Before starting into design, we showed him that by changing his
dimensions to 5” x 9”, his 20-page brochure would fit on one
press sheet reducing his printing costs by $1700.00. “We had not
only an honest guy to work with, but ended up with a fabulous catalog.
It changed our business.”
Mike
Hillebrecht at The Wall
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